Design Thinking for Strategic Innovation: Notes from the Intersection of Business & Art by Dr. Tapanwita Saha

This book explores how design thinking can be used as a strategic tool for innovation by combining business logic with creative thinking. It explains how organizations and individuals can solve complex problems through empathy, experimentation, and iterative development.

Dr. Saha emphasises the intersection of analytical business strategy and artistic creativity, showing how innovation occurs when structured thinking meets imagination. The book discusses key stages of design thinking—empathize, define, ideate, prototype, and test—and connects them to real-world applications in business, education, and design practice.

Overall, the book positions design thinking not just as a method but as a mindset that enables strategic growth, user-centred solutions, and sustainable innovation.